For Boris Group, I developed a restrained identity system for an established construction business built through reputation, craft and word-of-mouth referral.

The brief was to create a logo that felt personal to the founder while still belonging to the world of building and construction. Because the business is closely tied to Boris himself, the identity was developed around a B mark rather than a more abstract company symbol.

The visual language draws from builder’s tools, including rulers, levels, pencils and measuring instruments. The curved form of the B creates a softer counterpoint to the more technical geometry, while the broader palette references the materials common to Boris Group projects: concrete, sandstone, muted brick and earthy architectural finishes.

The identity has been applied across a logo suite, email signature and simple project website, with further print and site-based collateral in development. The result is a minimal, scalable identity that gives formal shape to an already established business reputation.