Lumen is a science-backed health oil sitting at the intersection of performance, wellness, and luxury. I worked closely with the founder and marketing lead to design the label. The label uses a clean, laboratory-adjacent typography paired with a bespoke illustration mapping the hero chemical compound within the olive oil.

I developed a tailored photography and retouching recipe to match this aesthetic, creating imagery that feels potent, like you can taste the peppery kick before opening the bottle.

Deliverables included the packaging, e-commerce and social photography assets. The final outcome is a beautiful, premium label born from a shared vision. Lumen Foods sold out their first batch within a fortnight.