CONCEPT

This project was a collaboration for a competition entry. The concept for TASTE - a mobile food and drink truck with a strong sustainability mission- was developed by the creator, while I contributed to its design and execution.

I designed a bold, hand-lettered logo paired with a classic aloe shape inspired by agave and tequila iconography. The identity was extended across a bottle mock, truck livery, and type system. The visual world includes craft & sustainability, using rough, tactile lettering, while the clean aloe form provides a timeless, iconic mark.

Deliverables included the full logo system, bottle label mock-ups, truck mock, and typography suite. 

Designs were created using a mix of hand-drawn lettering, Adobe Illustrator, and InDesign. The final identity is rough & ready, designed to amplify TASTE’s mission: Eat Bold. Waste Less