Designed the logo and brand identity for the Springfield Isotopes basketball team, including custom jerseys, typography, and mascot.

The designs were heavily inspired by pop culture and the personality of the players on the team. The client’s request for "cowboy boots, flames, and cartoons" came easily to my style. Sketching helped quickly explore ideas.

I finalised the logo and assets in Illustrator. After an initial consultation, I developed a bootleg mascot logo. Clear mock-ups are vital in a tight-budget project.

This project in sports merchandising was very in alignment, and I'm eager to take on more in the future.